Sustainable Tourism to the Part of Transboundary UNESCO Biosphere Reserve “Mura-Drava-Danube”. A Case of Serbia, Croatia and Hungary

Biosphere reserves are protected areas vital for the preservation of living and inanimate nature, including protection anthropogenic values cultural heritage. The basins Mura, Drava, Danube rivers stretch through Slovenia, Croatia, Austria, Hungary, Serbia form a unique spatial unity. Reserve concept defines about 300,000 hectares core buffer zones around 700,000 transition zones. This large, primarily marshy area is rich in natural called “the Amazon Europe” represents world’s first Transboundary UNESCO Reserve, “Mura-Drava-Danube,” among five countries. biosphere reserve important entire region. Especially rare plant animal representatives live this geographical Some species inhabit only area. A total 900,000 people have tradition heritage that needs to be protected. objective research examine function selected sustainable development tourism. Quantitative methodology was used research. An analysis conducted questionnaire performed using SPSS v.21 software, as well comparative attitudes 1295 residents from three Residents’ refer level ecological, economic, socio-cultural, institutional sustainability tourist destination. results indicate four dimensions significant an